Made You Look: How Advertising Works and Why You Should Know


Review by Lucine Kasbarian

Book by Shari Graydon

This is a book about the advertising industry and how it became so powerful and influential.

It explains the ways ads catch our attention and how advertisers try to influence us. It also explores how advertisers who pay broadcast, print and other media outlets to feature their commercials can control the sorts of news and entertainment we will or won’t see, read and hear.

Before you buy something based on an ad, Made You Look recommends that you ask yourself: Who wants me to believe what the ad says? How do the advertisers benefit if I buy this product? Aside from the product itself, what else does this ad sell? What information does this ad leave out?

Made You Look draws attention to the important things that money can’t buy, and how time away from TV, radio, computers and billboards frees us to reach for the relationships and experiences that enrich us and make the world a happier, healthier place.

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